Director of Marketing
Mr. Gerard brings a proven marketing track record to GRS Group. Throughout his career, he has successfully planned and executed a wide variety of corporate brand development and marketing initiatives. Mr. Gerard is a senior marketing executive with 30 years experience in domestic and international brand development, sports marketing, fundraising, sponsorship sales, and strategic business planning. He has been involved in several commercial real estate ventures, both as a principal and as a consultant.
In the 1990’s, Mr. Gerard was a principal and Chief Marketing Officer of a $165 Million sports, entertainment, and retail development project in Southern California. He also managed Southern California sales and marketing initiatives for the nation’s #1 mountain resort operator for nearly 10 years.
Prior to GRS Group, Mr. Gerard served eight years as Chief Executive of the National Governing Body for the sport of surfing in the United States. In addition, he served as Vice President to the International Surfing Association and was directly involved in the governance and development of competitive surfing worldwide. Also, during this time, Mr. Gerard consulted to the Chinese government to develop an IOC-recognized national surfing program for China.